Date client joined us: Sept 2021

Clients niche: Coaching

Before us how they were struggling: High CPA for TOFU training

Their goals: Get maximum enrollments

Their testimonials if any: Nope

+ 0 %

Increase in SQO conversion rate, triple digit
increases across all regions.
+ 0 %

Increase in ROAS. Pipeline also
increased +68%.
- 0 %

Decrease in the cost per SQO. Heavy budget
on highest SQO driving campaigns maximized
cost efficiency.

From loss-making project to generating almost 1.5 Lacs monthly profit ⠀⠀

The previous agency was working on the wrong funnel resulting in higher CPA and poor CR. 

Here is what we did:

  • We completely changed the funnel as per our experience.⠀⠀
  • Optimized the ads’ performance that lowered the CPA of level 0 offer from Rs 480 to Rs >350.⠀⠀
  • Made some changes in the pitch of the final proposal that increased the CR from 8-10% to <20%⠀⠀
  • Maintained 6x ROAS to date
  • Takeaway: Understand the service, choose the right funnel and optimize the ads accordingly.


“Closing our data gap has allowed us to truly optimize our paid media efforts, globally.”

“In only a few months, the NP Digital team was able to do what our former agency couldn’t. Closing our data gap has allowed us to truly optimize our paid media efforts, globally. The NPD team is a pleasure to work with and we’re looking forward to what the future holds.”

Page Sands
VP of Digital Marketing, ConnectWise

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